Greeting

We are pleased to inform you that CRM Association Japan will hold a co-sponsored forum with Salesforce.com and TechMatrix Co., Ltd with the theme of “Digital Innovation and CRM(CCRM): Japan and the U.S. case”.

This forum is aiming for all members, visitors, CEOs, executive planning officers, CIOs, CTOs, government offices and those in academies with strong interest in management and marketing.

From the United States, we welcome Mr. Joseph Fuster, the Global Head Customer Experience (CX) Cloud at Oracle Headquarters, who will hold a lecture of the topic “Customer Repentance-The Way to the Future”（Tentative title）.

From Japan, Mr. Shigeki Miyo (Marketing Headquarters, Product Marketing, Senior Director), Salesforce.com will be lecturing the topic "What is the customer relationship that overcomes the 4th industrial revolution?".

As a representative of companies awarded the "2017 CRM Best Practice Award", we will have Mr. Masahiko Suyama of Tokyu Community Corporation and Mr. Koichi Hanada of Mizuho Securities Co., Ltd. give a lecture on their award winning models.

In the panel discussion, we will discuss with the theme "Customer-centric Relationship Management (CCRM) from the viewpoint of user representatives and vendor representatives " with all attendees in the venue.

This forum will be a great opportunity to acquire knowledge of management of customer services for sales headquarters, marketing headquarters, call center supervisor class, and especially municipalities and companies who are looking to apply to "CRM Best Practice Award" this or the upcoming year. We will be waiting for your visit to the Tokyo American Club.