| Accordia
Golf Co., Ltd. |
|
Customer
BI model
|
| By
observing the clients
trend, Accordia Golf
Co. made a decision
to keep up with service
qualities from singular
to plural to newly
construct the customers’
control system centering
on the visitors.
This kind of attitude
to cope with the
business design from
the viewpoints of
clients and customer
should be worthy
of praise. At the
same time as to the
accumulated customers’
information, nearly
100 % BI tool can
be penetrated to
the company as a
whole and used at
the golf course.
We really appreciate
and value the CRM
construction like
this. We would like
them to achieve another
brilliant success
in future. |
| e-Arena
CO., LTD |
|
Customer
think e-marketing
model
|
| e-Arena
Co. originally belongs
to distribution industry
aiming at B to B
style of business
and understands the
requirement and characteristics
of so called “Shop
PC”. Accordingly
for the problems
that manufactures
can not deal with,
they offer the mechanism
to solve the problems
by simply presenting
the forum with the
help of clients’
collaboration. As
a result of B to
C support, B to B
business is backed
up thus to bring
good profit to the
company. |
| Konica
Minolta Business
Solutions (China)
Co., Ltd |
|
China
sales model
|
| There
are many Japanese
companies doing business
in China, however,
the problem still
remains if we can
make full use of
Chinese people effectively
by understanding
their characteristics
and talent. Here
in Konica Minolta
China, with the application
of SFA, seminars
and training are
being held for the
Chinese sales people
with a strong sprit
of independence and
self-reliance. Also
top management of
the company realizing
the importance of
CRM system from the
early stage introduced
played an important
role in China. |
| Suntory
Corporate Business
Co., Ltd |
|
Corporate
concierge model
|
<<Fuji
Sankei Business eye
Award>>
Suntory Corporate
Business is the company
to offer all the
products and services
that Suntory generate
to their corporate
customers. In materializing
this kind of business
model, there exists
many ideas and means
such as design from
the customers viewpoint,
practical use of
well-versed veteran
employees familiar
with the knowledge
of the related company
and introduction
of special evaluation
system. On top of
this, they introduced
SFA. And this is
the good example
to have made use
of CRM. |
| Jiyugaoka
Flowers Hanadonya
Associe |
|
Whole
sale of flowers
on mail order model
|
<<Japan
Chamber of Commerce
Award>>
Jiyugaoka Flowers
Hanadonya Associe
is not controlled
by the conventional
wholesale trade and
selects specific
target clients by
himself. With the
adequate process
design between customers,
they are now in business
without any competition
to end up with proper
customer handling
system. Ideas and
intentions from the
leaders came from
the top management
are strongly reflected
to the system. Small
business scale may
contribute to the
success and customers
reaction and voices
are being penetrated
to the company functions
such as planning,
stock and distribution.
This is effectively
used. |
| Seikatsu
kyoudou kumiai
co-op Sapporo |
|
Partner
relationship model
|
<<Ohboshi
award>>
An example of small
size retailer in
corporation with
supplier is reported
previously but the
success of large-sized
like this is very
helpful. Without
strong leadership
and IT, this can
not be achieved.
It is wonderful,
through these activities,
to change the way
of thinking of the
on-site staff, to
get rid of the obstacles
between the departments.
Business up-grade
with the partnering
supplier feeling
the dazzling results
by participating
in MD project is
the great power of
promotion. |
| Toyota
Caelum Incorporated |
|
Lead
process model
|
| Toyota
Caelum Incorporated
is the IT firm focused
on CAD/CAM system.
They hold seminars
from which issues
they obtain business.
In the case like
this--like holding
the seminars--how
to find the prospects
is the key to success
of business. This
may effects customer
satisfaction later
on. The process called
“Lead” makes it logically
acceptable and is
put into practice
by asking active
questionnaires. This
is also interesting
in terms of bottom-up
structure. |
| Hewlett-Packard
Japan, Ltd. |
|
Total
customer experience
model
|
| The
most important part
of CRM is to come
up with company’s
direction and behavior
standard and if they
fail to do so, company
always suffer from
the expected CRM
result. Hewlett Packard
complied with this
process develops
globally. In fact
process design and
control mechanism
must be highly spoken
of, but there is
no such description.
It is difficult to
judge properly the
system but we evaluated
business result. |
| Hitachi
Electronics Services
Co., Ltd. |
|
Large-scale
package service
model
|
| This
is the realization
of large scaled maintenance
service system. This
is nothing innovative
as opposed to the
past awarded enterprises.
However we can honor
and evaluate the
objective “From maintenance
system to system
life cycle management
solution” we evaluated
this time effective
introduction large-scale
project. Generally
speaking it is difficult
for maintenance service
to be effective in
package. This one
is a successful example
though. |
| Fukui
kenmin co-op. |
|
Life
style proposal
model
|
| In
general according
to the Coop’s regulations
and manual they should
not be engaged in
business crossing
border line. On the
contrary centering
on the lifestyle
of coop members,
their objective is
to convey information
and make proposal
in the area of nursing
care and child raising.
Mechanism like customer
data base and call
center could be integrated
to one of the model
cases. This is a
successful pattern
for Coop to work
with the members. |
| Matsushita
Electric Panasonic
AVC Networks |
|
VOC
Development model
|
| Maruzen
introduced SFA to
so called main battle
field “University
Market” and this
will have a gradual
results. They devise
new structure such
as cooperation with
the tool they are
familiar with, adaptation
with sales seminar,
and common platform
to do business. This
is designed for usual
operation system.
In case of old fashioned
business, people
are very conservative
toward new devices
and new structure.
This case may change
the image of “Maruzen
of book Sales to
something else”. |
| Yokosuka
Municipal Office |
|
Local
office outsourcing
model
|
| Introduction
of call centers at
the local office
made progress and
Yokosuaka Municipal
Offices’ efforts
to tackle planning
and production increase
should be evaluated.
They are trying to
materialize the various
projects that the
resident of Yokosuka
persuaded like existence
of the object, planning
from residents’ eye
and out sourcing.
We expect from now
on this trend to
change municipal
office as a whole. |
